AndHerLips is the production house of Hollywood Director Josh Anderson. They develop stories for film, are an editing house and produce and direct music videos and film narratives.
The challenge, to create a website and branding that captures the creativity, intrigue, and beauty of the work AndHerLips puts out (quite a grand task). Our strategy revolved around finding little nuggets of beauty scattered throughout the work, to curate a story arch that brings his imaginative way of seeing into a dynamic user experience.
The challenge, to create a website and branding that captures the creativity, intrigue, and beauty of the work AndHerLips puts out (quite a grand task). Our strategy revolved around finding little nuggets of beauty scattered throughout the work, to curate a story arch that brings his imaginative way of seeing into a dynamic user experience.
Josh’s work has an incredibly vibrant mystique. After laying out a full competitive landscape of what directors and production houses are doing, we looked at how the target audience digests information, navigates through video, their habits, and we developed an experience that captivate and plays at an almost child-like sense of wonder. We curated a story that pulls the user through. The branding plays with this same conceptual ideology that Josh adheres to in his work. We chose a muted yet vibrant color pallet that foreshadows the work. The logo, a play off the ideas of land, water, and sky creating a mountain scape in the form of one of our most sensitive assets.
