We took a long hard look at the market and then at the user, the demographics of the people doing the hiring, created a journey map and developed a strategy based on their wants, needs, and challenges in finding the right company. We spoke with them, we studied them and our plan was fully formulated of an understanding of who they were and what they needed. We took out all the clutter and focused on the essentials up front, why they were here in the first place. Our branding and web design focused on a clear, clean aesthetic that pointed to PPP’s dedication to showcasing the product details in a way that accentuates their beauty and elegance.