Josh’s work has an incredibly vibrant mystique. After laying out a full competitive landscape of what directors and production houses are doing, we looked at how the target audience digests information, navigates through video, their habits, and we developed an experience that captivate and plays at an almost child-like sense of wonder. We curated a story that pulls the user through. The branding plays with this same conceptual ideology that Josh adheres to in his work. We chose a muted yet vibrant color pallet that foreshadows the work. The logo, a play off the ideas of land, water, and sky creating a mountain scape in the form of one of our most sensitive assets.