sweatnik

Sweatnik is the music duo of Chicago legends Kevin Ford and Jonathan Marks.
The challenge, to create a website and brand that captures the creativity, and humor of this Tucan Sounds group.
Josh’s work has an incredibly vibrant mystique. After laying out a full competitive landscape of what directors and production houses are doing, we looked at how the target audience digests information, navigates through video, their habits, and we developed an experience that captivate and plays at an almost child-like sense of wonder. We curated a story that pulls the user through. The branding plays with this same conceptual ideology that Josh adheres to in his work. We chose a muted yet vibrant color pallet that foreshadows the work. The logo, a play off the ideas of land, water, and sky creating a mountain scape in the form of one of our most sensitive assets.

tbtw

the bellow + the whale is the musical and artistic collaboration of Bianca Goyette and Julia Lee Norris. At its core, it is a celebration of storytelling and the diverse media that humans have employed to engage in this critical cultural practice. Our work ranges in approach and context, utilizing mixed media to document tiny shared moments. We start creative conversations between people of diverse backgrounds, viewpoints, and tenants.
We produce performances and installations of varying scales, intended for display in a range of contexts and spaces; museums, galleries, large capacity music venues, small dives, and the streets. We develop interactive experiences across these and digital platforms in hopes of bringing this form of storytelling to a larger audience. Our digital presence (website, Instagram, facebook, twitter channels) is a medium in which to share our story on a global scale using photography, mixed media collages, animation, video, and creative writing. The interactive nature of social media allows our audience to become a part of our ever-evolving narrative; which grants us a community to draw inspiration from. Our digital presence exists as an extension to our physical performances, reinforcing the links between multiple forms of reality.